Musings on Efficiency

Wha'doyaknow?

Seriously. I know for a fact that you know a lot more than you give yourself credit for. More exciting, and of far more value to you, are the things you don't know, the things you discover.

Hunkering-down to weather the storm was once a strong temptation in challenging times. In today's markets and conditions this strategy can benefit enterprises with a deep strong storm cellar.

An old saying says, "Don't tip the baby out with the bath water." The common thought is to be sure we keep "the baby". Wait! There's more. It reminds you to eject the soiled, soapy, tired, old bath water – It reminds you to get some fresh water!

supercalafragalisticexpialidocious – Let in fresh ideas!

Keep and improve customer value with "your baby". Build-in customer value from the fresh ideas, insights, and elements that come with new "bath water".

New opportunities, bring relationship and partnering potentials – You can do without that storm cellar now.

The value of things you didn't know you knew is what it brings to your business that your customers love and your competition cannot imitate. The trick is to let go of what you think you know, and grasp what you know, and don’t think you know it.

William.

References ...

1. (wikipedia, 2008) Mary Poppins (1934; 1964)
2. The idea is to respond to 'challenge' by saying, or thinking supercalafragalisticexpialidocious; everything other do now will not resolve the key elements of the solution (1964; wikipedia, 2008; see: [5, 6]).
3. Nicholas, Tom (2008) "Innovation lessons from the 1930s", McKinsey Quarterly, Dec-2008.
4. Foster, Richard (2008) "Creative Destruction and the Financial Crisis", McKinsey Quarterly, Dec-2008.
5. Greiner, Larry E. (1978) "Revolution is Still Inevitable", Harvard Business Review, 76(3), p.60.
6. Foster, Richard M. & Kaplan, Sarah (2001) "Creative Destruction", McKinsey Quarterly, Aug-2001.

   "The first Standard and Poor's index of 90 major US companies was created in the 1920s. The companies on that original list stayed there for an average of 65 years. By 1998, the average anticipated tenure of a company on the expanded S&P 500 was 10 years. If history is a guide, over the next quarter century no more than a third of today's major corporations will survive in an economically important way."

Labels: creative destruction, credit crisis, customer ecology, marketing

# posted by Will : 13:05