Sunday, 30 November 2008
Are customers lost in your shop?
G'day there,
Good to see you again. I hope you've been well. There's a niece little slide-show below that gives you a good insight into the value of appropriate web design.
What is your web site for? Meaning, it's purpose and the objectives is the web site expected to deliver, or at least facilitate. The purpose matches a customer based strategy. If your web site was a simple shop, the most appropriate web site designs are the designs that make visiting your store a pleasure. Flick through these slides.
Click to see more of Ruth Ellison's slide shows.
I like this slide show because almost everyone has visited a 'government like' site. Most of the time you don't lose sales if the customer gets lost. Unfortunately that also has some times meant there was less incentive to make it easy to find stuff. You can find good examples of inappropriate design, inappropriate non-design, as well as appropriate design.
How about your web pages? Do they make money for your business, or are your potential customers locked outside your shop, or worse still; do they wander, lost inside?
Make your web sites an investment in a business asset.
Kiearr'wo,William.
References ...
- Ellison, Ruth (2008) on LinkedIn
- My Slide Share favourites on LinkedIn
Labels: accessibility, marketing, marketing assets, technololgy, usability, web
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